Programme
Pre-Summit · 14 September
Universeum, Gothenburg
16:30Arrival & Registration
Registration
Networking
Networking
17:30Destined for More – For Me
Rino Wennerholm · CJ Holmén opens the session
Facilitated Session
Personal Growth
Personal Growth
18:30The Dome — A Film About Space and What Lies Beyond
Experiental
19:15Explore Universeum + Drinks
Get ready to see Universeum like never before. Across two rotations, everyone steps inside the Wisdome for a full-dome show, while the rest of the building comes alive around you — guided experience stations, hidden corners, and a few surprises along the way.
Experiental
Networking
Networking
18:40 – 19:15 — Wisdome Experience, first rotation
19:15 – 20:00 — Wisdome Experience, second rotation
20:00Dinner and Relaxed Music
Dinner
Social
Social
Ca 22:00 — End of the evening
Day 1 · 15 September
Jacy’z Hotel & Resort
08:00 — Registration + Morning Coffee
09:00 · Big StageWelcome — “We’re Destined for More, and So Is the Industry”
CJ Holmén — Host (VP GTM/Partners) · Kajsa Sahlin Süslü (Partner Director) · Erica Brommelius (Head of Marketing & Brands)
Opening
Brand Launch
Macro Trends
AI
Brand Launch
Macro Trends
AI
09:35 · Big StageThe Journey So Far — and Where We’re Heading Next
Richard Wiegmann — CEO, VISIT Group · Magnus Emilson — Chairman of the Board
Platform Strategy
09:50 · Big StagePromises Kept — A Platform Built for More
Chris Micklethwaite — CPTO, VISIT · Thibault Miclo — Head of AI, VISIT
Product Roadmap
AI
AI
10:25 — ☕ Break — coffee & networking (20 min)
10:45 · Big StageLiseberg — From Park to Full Destination, Destined for More Lived Out Loud
Andreas Veilstrup Andersen — CEO & President, Liseberg Group
Destination Building
Experience Economy
Experience Economy
11:15 · Big StageAre You Destined for More? — A Customer-Centric Perspective
Ilenia Vidili — Global Keynote Speaker & Author, Customer-Centric Leadership
Customer Experience
12:00 — 🍽 Seated Lunch — Dream Chasers: Rest. Gaby’s · Star Seekers: Rest. Archie’s (60 min)
13:15 – 16:35 · Breakout Sessions & BYOD Workshop
Four sessions of parallel content across four rooms — most are listen-and-discuss format. The BYOD room is the hands-on exception: bring your own device and work through your AI visibility together.
Session 1 · 13:15 – 13:45
Freddy FineSpik Studio / Stylt / Hotel Legacy Group
Charlies CakeUYOD & the Huge Commercial Opportunities It Brings!
In a Use Your Own Device (YUOD) service environment, guests rely on their personal smartphones, tablets, or laptops to interact with hospitality services — everything from booking to check-in, ordering, and concierge access. This shift significantly reshapes guest expectations and how the hospitality industry operates.
AeroGuest · Marketplace Partner
Chatty CattyMarketing the Nordics as One Attractive and Safe Destination
Visit Sweden & Visit Norway
Kasper Goast
Session 2 · 14:05 – 14:35
Freddy FineWinning the Nordic Guest: Smarter Distribution, Connectivity & AI
Booking.com, Airbnb, Expedia and VISIT share one stage for a candid, collaborative conversation on how Nordic travel businesses win the right guest — through smarter distribution, stronger connectivity, and a practical view of what AI changes today and next.
Airbnb · Expedia · Booking.com · Host: CJ Holmén
Charlies CakeETOUR
ETOUR · Co-host: BBO
Chatty CattyThe Hotel Market Right Now: Numbers, Trends and the Outlook
Benchmarking Alliance
Kasper GoastDigital Guest
Marketplace Partner
Session 3 · 15:15 – 15:45
Freddy FineGoogle
Google
Charlies CakePanel: In-Destination Experience — with Liseberg & Lundgruppen
Panel moderated by Ludvig Olsson, VP Strategic Accounts at VISIT
Chatty CattyAgentic Commerce – When AI becomes the Buyer
CJ Holmén + Thibault Miclo · VISIT · Agentic Commerce
Kasper GoastFrom Friction to Action – The Art of Hotel Jazz
How successful hotels combine people, systems and data to create commercial momentum.
Suusify · Marketplace Partner
BYOD RoomGet Things Done — Part 1 of 2: Audit & Low-Hanging Fruit
Bring Your Own Device · Workshop (hands-on)
We work through your AI visibility together — from intro through making actual changes on the spot.
Session 4 · 16:05 – 16:35
Freddy FinePayments Today and Tomorrow
NETS & NEXI · Marketplace Partner
Charlies CakePanel: Hospitality — Who’s Coming Next?
Panel with industry leaders · Moderated by Fredrik Norbeck, Commercial Director Sweden
Chatty CattyBYRD
Marketplace Partner
Kasper GoastHow to Build an Engagement Engine That Converts
Combining community and data to drive engagement, loyalty, and revenue growth.
Inside Labs · Marketplace Partner
BYOD RoomGet Things Done – Part 2 of 2: Implement, Validate & Measure
Bring Your Own Device · Workshop (hands-on)
Continue from Session 3 or start fresh — validate your changes and leave with a clear next step.
Running throughout · 13:15 – 16:35
Alongside: ESS House Tour + Meet the Team
ESS runs a customer-hosted walkthrough showing the VISIT platform in action on-site. The Meet the Team room is open all afternoon — solution experts, commercial leads, product managers and other VISIT colleagues are in the room and available for drop-in conversations. Ask about your product, your roadmap, or just come and say hi.
Evening
16:40 — After-work in the Lobby — “Let’s sparkle like the star you are” ✨
19:00 · Big StageVISIT Awards Ceremony
Recognising the stars of travel and hospitality.
19:45 — 3-Course Dinner + Boris René & LaGaylia Frazier — Live Big Band
23:00 — DJ @ Big Stage Bar – Space Theme
Day 2 · 16 September
Jacy’z Hotel & Resort
06:30 — Destined for More — Body & Mind · Pam’s Pool Morning Swim · Morgonjogg by Sara · Yoga by Kimia · Gym by Elina (until 08:00)
09:00 · Big StageHospitality Innovation and the Way Forward
CJ Holmén — Host · Kajsa Sahlin Süslü · Guest: Hospitality Innovation Speaker (Nordlandia or similar TBC)
10:00 – 12:20 · Breakout Sessions by Functional Area
Three consecutive sessions per track, each 25 min presentation + 5 min Q&A. Each track tells a coherent three-part story: what we’ve done, what we’re doing, and where we’re going.
Session 1 · 10:00 – 10:30
HospitalityRun a Tighter Operation — From Front Desk to F&B
VisBook · Solution Expert: Kristin Jägberger · Commercial: Nathalie Azulay · PM: Otto Meisingset
In-DestinationHow Experiences Become a Destination — Framing the Journey
iTicket · Solution Expert: Julia Swahn · Commercial: Fabian Massaro · PM: Angelo Constantini & Alexander Scabuzzo
DestinationsBuilding Your Supply — Own, Partner or Platform?
VISIT Operational System · Solution Expert: Christian Holmén · Commercial: Ludvig Olsson, VP Strategic Accounts at VISIT · PM: Stefan Vasic
Thought LeadershipSecurity — Not Just a Backend Concern
Thibault Miclo (Head of AI, VISIT) + Omegapoint
Session 2 · 10:50 – 11:20
HospitalityCommerce Across Every Channel — Direct, OTA, GDS and Agentic
BookVisit · Solution Expert: Linda Odinge · Commercial: Fredrik Norbeck, Commercial Director Sweden · PM: Glenn Cederström
In-DestinationSupply in the Experience Economy — How to Source, Own and Curate
Citybreak · Solution Expert: Julia Swahn · Commercial: Adrian Holländer · PM: Myrta Zemp
DestinationsPackaging the Destination — From Components to a Sellable Product
Citybreak · Commercial: Ludvig Olsson, VP Strategic Accounts at VISIT · PM: Myrta Zemp & Stefan Vasic
Thought LeadershipCheckout is where dreamers turn guests: Powering the next generation of payments
CJ Holmén + Thibault Miclo · Marketplace Partners: Nexi/Nets, Mastercard
Session 3 · 11:50 – 12:20
HospitalityWin the Guest — Marketing, Communication, Reputation and the Next Stay
Olery · Solution Expert: Knut Bergsten · Commercial: Mario Bellinzona · PM: Knut Bergsten
In-DestinationVISIT Distribution — OTAs, Travia Marketplace, GDS, Google and Beyond
Travia + BookVisit + Citybreak · Commercial: Ludvig Olsson, VP Strategic Accounts at VISIT · PM: Haukur Birgisson
DestinationsVISIT Web — Composable UI, Embedded Efficiency and the Future of Web
Webex · Solution Expert: Elliot Csikasz · Commercial: Mini Vuollet
Thought LeadershipWhat Our Partners Are Building Next — Partner Innovation Lab
Curated Marketplace Partner showcase
12:30 — 🎉 Farewell Lunch — “Destined for More. Now Go and Be It.” Eat in or grab a take-away box for the road.
