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platform / experiences / experience commerce

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Your Experience Engine,
Built to Sell Every Moment

From the first online ticket purchase to the last cashless transaction on-site, every guest interaction is a chance to create a seamless story. VISIT Experience Commerce gives attractions, parks, and resorts a complete, connected set of tools to sell more, streamline operations, and own the entire guest journey. It’s one open platform designed to manage every sales channel, package any product, and turn data into your most powerful asset.

Discover the full solution

Feature overview

Dynamic Packaging & Upsell

Go beyond the entrance ticket. Bundle admission with activities, F&B, rentals, accommodation, and partner products to increase guest spend and create more compelling offers. Whether it's a family day package or a hotel & attraction bundle, this is where real revenue growth happens — and what sets VISIT apart.

Unified Ticketing & POS

Sell tickets, passes, and products online, on-site, and on the go. A single source of truth for inventory means your website, ticket office, mobile sellers, and self-service kiosks are always in perfect sync.

Channel Distribution

Maximise your reach by connecting to the world's leading OTAs and resellers. Manage your inventory on GetYourGuide, Expedia, Tripadvisor, and Google Things To Do from one central platform.

Timed Entry & Capacity Management

Take control of your busiest days. Configure arrival time slots, set maximum capacity thresholds per period, and monitor real-time occupancy across your venue. Staggering guest arrivals reduces crowding, shortens queues, and keeps the on-site experience exactly as it should be - even at peak volume.

Entry Management

Create a truly frictionless arrival. Our platform integrates with leading gate systems like Skidata and Axess, allowing guests to enter with a simple scan of a QR code or RFID wristband.

Business Intelligence

Make smarter, data-driven decisions. Connect your sales data to powerful dashboards (via godo.is) to get deep insights into visitor behaviour, sales trends, and operational efficiency.

Cashless Solutions

Enhance the guest experience and increase in-venue spending with integrated RFID technology. A single wristband can act as a ticket, a key, and a wallet across your entire venue.

Season Passes & Vouchers

Build loyalty and drive repeat visits with a fully integrated system for selling and managing season passes, memberships, and gift cards across all your sales channels.

One Guest, One Journey, Zero Friction

One Guest, One Journey, Zero Friction

Key points:

  • Connect the online and on-site experience into a single guest journey.
  • Eliminate queues and friction with integrated access control and cashless payments.
  • Gain a complete 360-degree view of guest behavior and spending.
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FAQ

Something unclear? You’ll find answers to some of the most common questions here. And if you’d rather talk it through, we’re always here to help.

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What is experience commerce?

Experience commerce is running every sales channel for an attraction or activity business from one system: your own website, the on-site ticket office, mobile point-of-sale devices and connected OTAs, all selling from the same live inventory. VISIT's Experience Commerce is built on iTicket. The alternative most venues live with is three or four systems that each hold their own view of capacity and disagree at the worst possible moment.

What kinds of venues use an experience commerce platform?

Ticketed attractions and experience providers: amusement parks, ski resorts, museums, zoos, aquariums, city tours and large event venues. VISIT's platform runs ticketing for ABBA The Museum, Universeum, Avicii Experience and O'Gliss Park, and for Stromma Group's tours. What those have in common is not size but channel complexity – each sells online, on site and through resellers at the same time.

How does it keep online, on-site and OTA sales in sync?

All of them read and write to one inventory. Your website, the on-site ticket office, mobile POS devices and connected OTAs draw on the same live capacity, so a ticket sold at the gate is immediately unavailable online and on every reseller channel. The alternative – separate systems reconciled periodically – is where oversold time slots come from, and they surface at the gate in front of the visitor rather than in a report.

Can we use our existing hardware and gate systems?

In most cases yes. The point-of-sale software runs on standard Android devices rather than proprietary terminals, and the platform integrates with leading access control providers, payment terminals and RFID systems. For a venue that has already invested in gates and terminals this is usually the deciding factor, because replacing gate hardware costs more than the software does. Get your specific models confirmed in writing before you commit.

Can we sell products from other local businesses?

Yes. You can package your own tickets with live inventory from local partners – hotels, transport, restaurants – and sell the bundle as one product, which turns a two-hour visit into a day out and raises the value of each booking. You are not holding the partner's inventory or carrying its risk; it stays with the partner and is drawn live at the point of sale.