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platform / experiences / booking engine experiences

powered by citybreak / iticket

Turn your website into your most powerful sales tool

Selling a diverse range of experiences online can be complex and fragmented. The VISIT Booking Engine simplifies this by uniting all your products - from tours and activities to tickets and rentals - into a single, seamless online storefront. It's designed to increase your direct sales, streamline operations, and provide a flawless booking experience for your guests, all while perfectly matching your brand.

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Feature overview

Seamless Website Integration

Embed a fully-featured booking engine directly into your website or connect to our API. Our widget-based framework can be customized to match your brand's look and feel, creating a consistent and trustworthy user journey from browsing to checkout. Add a ‘My Page’ to allow your guests to manage and edit their bookings themselves.

Dynamic Packaging

Combine inventory such as activities, transport, tickets, and even accommodation, into unique packages. Our platform allows you to bundle products from hundreds of suppliers, increasing average booking value and offering guests the convenience of a one-stop shop.

Centralized Product Management

Manage all your product content, from descriptions and images to pricing and availability, in one central place with the Keep your online offering rich, accurate, and engaging across all sales channels.

Omni-channel Sales

Sell your experiences not just on your own website, but also through a back-office portal for your staff and a global B2B network of over travel agents and tour operators.

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A booking experience as smooth as your best tour

VISIT online booking engine is designed to make booking complex experiences simple and intuitive for your guests. Recently upgraded for speed and mobile performance, it features an interactive map view, advanced filtering, and a streamlined checkout process. By making your full range of products easily searchable and bookable in a single transaction, we help you reduce call center traffic and increase online conversion rates.

FAQ

Something unclear? You’ll find answers to some of the most common questions here. And if you’d rather talk it through, we’re always here to help.

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What is a booking engine for tour operators, and how does it connect to OTAs?

A booking engine for tour operators sells tours, activities and tickets directly on your own site with live availability, and connects the same inventory to resale channels – OTAs, agents and destination sites – so one availability record serves all of them. The connection matters more here than in hotels: a tour has fixed departure times and hard capacity, so a seat sold on one channel has to disappear from the others immediately or you oversell a bus.

What kinds of experiences can I sell through the booking engine?

Guided tours, attraction tickets, event entries, equipment rental such as bikes and skis, transport, and ski passes – sold individually or bundled into packages. Equipment rental and ski passes are the ones that catch general-purpose booking software out, because they price by duration and by date rather than per seat, and a system built only for timed tours cannot handle a three-day ski pass with rental included.

How does the booking engine connect to local partners and suppliers?

Through more than 100 integrations to external inventory systems for accommodation, activities and transport, so you can sell live availability from partners in your area alongside your own products. For an operator this is how a single tour becomes a day out: your kayak trip packaged with a hotel night and a return ferry, all bookable in one flow, without you holding any of that inventory yourself.

Can the booking flow be made to match our own website?

Yes. The booking engine runs inside your own site's design rather than sending visitors to a differently branded page – you supply a template with your header and footer, and the booking flow is styled with your own CSS to match. This matters commercially, not just visually: a checkout that looks like it belongs to another company is one of the most reliable causes of abandonment at the payment step.

Can I sell to travel agents and other businesses as well as consumers?

Yes. Alongside the consumer booking flow there is a back-office portal your own staff and B2B partners use to create and manage bookings – so an agent can book a group directly rather than emailing you, and your staff can take a phone booking into the same inventory. For operators whose volume comes through agents and operators rather than direct, this is the more important half of the system.

Is there free tour booking software?

There are platforms with no monthly fee, but they charge a commission on every booking instead – typically a percentage of the ticket price, which means the cost scales with your success rather than staying flat. For a small operator taking few bookings that is usually the cheaper model. Past a certain volume a fixed licence costs less, and the crossover point arrives earlier than most operators expect. Work out your own crossover before choosing on the headline word 'free'.

What should I look for in tour booking software?

Four things decide it. Whether it handles your product type properly – fixed-departure tours, open-dated tickets and multi-day rentals price very differently. Whether it connects to the channels your bookings actually come from. Whether the mobile checkout converts, since most activity bookings now start on a phone. And whether availability is genuinely shared across channels, or synced on a delay you will discover by overselling.

How long does it take to set up tour booking software?

It scales with product complexity, not with company size. A single day tour with one departure time and fixed pricing is a short setup. A ski resort with passes, rentals, lessons and seasonal pricing across several sites takes considerably longer, because every product rule has to be configured before anything can be sold. VISIT sets up and tests the configuration before go-live, and gives you a dated plan first.