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platform / hospitality / channel manager

More Guests, Less Effort.

Make yourself known to more guests with less effort. Channel Manager ends the hassle of multiple logins by bringing distribution, pricing, and availability together in one place. With everything synced in real time, filling those last rooms has never been easier.

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Feature overview

Centralised Distribution

Manage your inventory across all connected channels - including OTAs, GDS, and exclusive partners - from one simple platform.

Real-Time PMS Sync

Enjoy instant, two-way synchronisation between your PMS and all channels. A booking on any channel immediately updates your availability everywhere.

Complete Rate Control

Easily manage pricing strategies across different channels. Set specific rates, apply restrictions, and adjust prices to optimise your revenue.

Broad Channel Connectivity

Connect to the world's leading OTAs, including Booking.com, Expedia, Agoda, and many more, to expand your market reach.

Automated VCC Charging

Automatically charge virtual credit cards from OTAs at the right time, reducing manual admin, minimising missed payments, and improving cash flow.

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One Calendar to Rule Them All

Stop wasting time logging into dozens of different extranets. Our Channel Manager brings all your distribution channels into one unified system, directly connected to your PMS. When a room is booked on your website, the availability is instantly updated on Booking.com, Expedia, and all other connected channels. This seamless, real-time synchronisation means you can confidently maximize your occupancy without the constant fear of overbooking.

Key points:

  • Single point of truth: Availability in your PMS is the master record for all channels.
  • Automated updates: Eliminate the need for manual entry and reduce human error.
  • Maximise visibility: Sell your last available room across all channels with confidence.

FAQ

Something unclear? You’ll find answers to some of the most common questions here. And if you’d rather talk it through, we’re always here to help.

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What is a channel manager?

A channel manager is software that keeps your rates and availability synchronised across every sales channel at once – OTAs like Booking.com and Expedia, global distribution systems used by travel agents, and your own website – and feeds bookings from all of them back into one system. Without one, a property updates each channel by hand and double bookings are a matter of time. VISIT's channel manager works from the same calendar as its booking engine and PMS.

Do I need a channel manager if I already have a booking engine?

Yes, if you sell through OTAs at all – they do different jobs. A booking engine sells rooms on your own website. A channel manager keeps every other channel's availability correct and pulls those bookings back to you. If you list on Booking.com and update it manually, you are already carrying the double-booking risk a channel manager removes. If you sell direct only, you do not need one.

Which booking channels can I connect to?

Major OTAs including Booking.com, Expedia, Agoda and HRS, the global distribution systems used by travel agents and corporate bookers, and closed partner networks not open to the general public. VISIT also connects to a B2B network of more than 15,000 travel agents and tour operators through Citybreak Sales Agent and the Travia marketplace – reach that most channel managers, which cover OTAs only, do not offer.

How does a channel manager prevent double bookings?

Through real-time two-way synchronisation. When a room sells on any connected channel, availability updates across every other channel within seconds, so the same room cannot be sold twice. The two-way part matters: a one-way feed pushes your rates out but does not pull bookings back fast enough, which is where overbookings actually originate. VISIT's channel manager syncs both directions against the same inventory the PMS and booking engine use.

Can I set different prices on different channels?

Yes – you can set different rates, markups or restrictions per channel from one place, so an OTA rate can carry its commission while your direct rate stays lower. That last point is the strategic use: pricing direct below OTA where your agreements allow it is the most direct lever on OTA dependency. Check your parity clauses first, since they vary by channel and by market.

How are OTA bookings handled once they come in?

Automatically. A booking made on Booking.com, Expedia or any connected channel is written straight into your property management system, where it appears alongside your direct bookings and updates availability everywhere else. Nobody re-types it, which removes the two errors manual entry produces: the wrong booking details, and the room that stays available on another channel for a few hours too long.

How much does a channel manager cost?

A channel manager is normally priced as a one-time setup fee plus a recurring monthly licence, and VISIT follows that structure. The setup fee covers building and testing the connection to each channel, which is real work: every OTA certifies connections differently. The monthly licence then covers the connections and their maintenance. Ask for both figures separately, and ask whether adding a channel later carries its own setup cost.

What is a virtual credit card, and why does it matter for OTA bookings?

A virtual credit card (VCC) is a single-use card number an OTA issues to pay for a booking, instead of passing you the guest's own card details. Someone has to charge it, on the right date, for the right amount – and done by hand across dozens of bookings it is where missed payments come from. VISIT charges them automatically, which removes the manual step and gets the money in faster.

How long does it take to set up a channel manager?

Far less time than a PMS migration – a channel manager connects to existing channels rather than replacing the system your operation runs on, so the work is per-channel certification rather than data migration. The variable is how many channels you connect and how quickly each one certifies the connection, which is partly outside any vendor's control. VISIT sets up and tests each connection before it goes live, so rates are never published unverified.