Ticketing system for attractions and experiences

Sell more. Manage less. <br />
Delight every guest.

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Attraction ticketing software in short

In short: VISIT attraction ticketing software lets museums, tours, ski resorts and theme parks sell tickets on their website, at on-site POS terminals and at self-service kiosks from one system. It handles timed entry and real-time capacity, connects to Skidata and Axess gates, bundles tickets with stays and add-ons, and distributes through 15,000+ travel partners including GetYourGuide, Expedia and Tripadvisor.

From 30% to 80% online. Our platform doesn’t just process tickets; it transforms how guests discover, book, and experience your attraction.

With our solution, Universeum moved far more of its ticket sales online – from 30% to 80% – while giving guests a smoother way to discover, book, and plan their visit.

The trusted ticketing partner for Scandinavia’s largest attractions, including Liseberg and Skansen.

Attraction ticketing features: sales, access and distribution

Sell Everywhere

Sell tickets through your website, on-site POS terminals, and self-service kiosks - all managed from one central hub.

Dynamic Packaging

Boost revenue by bundling tickets with accommodation, activities, and other add-ons to create compelling offers.

Effortless Access Control

Manage timed entries, monitor capacity in real time, and streamline guest arrival with QR codes and leading gate system integrations like Skidata and Axess.

Global Distribution

Put your attraction in front of millions. Sell through our network of 15,000+ travel partners and major OTAs, including GetYourGuide, Expedia, and Tripadvisor.

Your Tickets, Your Rules

Create tickets that reflect your brand, run on your business logic, and distribute them seamlessly across channels.

Attractions that sell their tickets with VISIT

Museums

Universeum

ABBA The Museum

Avicii Experience

Stromma Group

O'Gliss Park

FAQ

Something unclear? You’ll find answers to some of the most common questions here. And if you’d rather talk it through, we’re always here to help.

What is attraction ticketing software?

Attraction ticketing software sells and validates admission – online, at the gate and through resellers – while managing capacity for each time slot so you cannot oversell an entry window. It differs from general event ticketing in that admission is usually open-dated or timed rather than seat-allocated, and the same visitor may hold several entitlements at once: park entry, a ride, a meal. VISIT's ticketing platform is used by venues including ABBA The Museum, Universeum and Avicii Experience.

Does the ticketing system integrate with our existing gates and access control?

Yes – including Skidata and Axess turnstiles and gates, and RFID wristband systems for cashless spending on site. This is usually the first question a venue with existing hardware asks, and rightly: gate infrastructure is a capital investment with a long life, and ticketing software that cannot drive it turns a software decision into a construction project. Confirm your specific gate model, not just the manufacturer.

Can we bundle tickets with hotel stays and transport?

Yes, in one booking and one payment. Because VISIT's ticketing runs on the same platform as its hospitality and destination products, a ticket can be packaged with a hotel night, a transfer or another attraction and sold as a single product. It works the other way too: hotels in the network can sell your tickets directly. This is genuinely hard to do across separate vendors, because it requires live availability from both sides at the moment of booking.

Does it handle timed entry and capacity limits?

Yes. Capacity is tracked per time slot in real time across every channel, so an entry window closes everywhere at once when it fills – including on reseller channels, which is where oversold slots usually originate. For a venue this is both a visitor experience tool and a licensing one: timed entry smooths arrival peaks, shortens queues, and for many venues is a condition of their capacity permit rather than a choice.

Can ticket prices change by demand or time slot?

Yes. Prices can vary by time slot, by date and by how far ahead the booking is made, so a busy Saturday afternoon is priced above a quiet Tuesday morning. For an attraction the benefit is not only revenue: cheaper off-peak slots move visitors out of the peak, which shortens queues and improves the experience for everyone who does come at the busiest time. Set a floor and a ceiling so pricing stays predictable to visitors.

Which attractions use VISIT ticketing?

Liseberg and Skansen use VISIT for ticketing. Universeum raised its online share of ticket sales from 30% to 80%, and ABBA The Museum set a record of 450,000 visitors in 2024, partly thanks to the switch. Avicii Experience, Stromma and O'Gliss Park also sell their tickets with VISIT (iTicket by VISIT). Their full stories are in the customer carousel above.

Ticketing insights: Skansen and hotels plus attractions

Insight

October 21, 2025

From Living History to Digital Future: How Skansen Is Redefining the Museum Experience with VISIT

At Sweden’s most iconic open-air museum, history meets innovation as Skansen transforms its guest experience with VISIT’s Ticketing (powered by iTicket).