Beyond the Ticket: Powering the Future of Experience Operators

Hospitality Innovation and the Way Forward

VISIT Awards Ceremony — “Let’s sparkle like the star you are”

Recognising the stars of travel and hospitality.

Booking.com, Airbnb, and Expedia have joined VISIT on stage

Commercial leaders from Booking.com, Airbnb, and Expedia joined to participate on a panel discussion, hosted by Carl-Johan Holmén - an open, non-competitive conversation about what's changing for Nordic travel and hospitality. Right now they're setting the scene: how guests discover, compare, and book is changing fast, and AI is accelerating it. The focus is on how the Nordic guest is evolving and how to build the right distribution mix. Real examples, actionable insight, no product pitches.

Networking on VISIT Summit

The atmosphere in our networking area.

Nets by Nexi session

Patrik Müller is sharing deep insights on the payment trends in the Nordics and globally.

The Human Edge in a Machine-Powered World

Ilenia Vidili (Global Keynote Speaker & Author, Customer-Centric Leadership) has taken the stage - and the room is already buzzing. She's tackling what it actually takes to turn any guest into a guest for life, and why the answer isn't just more technology. AI agents are already booking hotels, planning trips, and negotiating for guests, while search engines answer travel questions before anyone lands on your website. But the thing that makes a brand stand out is how you make guests feel — the human connection you build across their full journey. This isn't about choosing AI or human connection. It's about knowing exactly where each one belongs. Drawing on real examples from brands that have built lasting loyalty through experience, Ilenia is sharing her customer-centric system and showing how to put a genuinely guest-centric mindset into practice.

LISEBERG: Turning Disruption into Direction

Andreas Veilstrup Andersen (CEO & President, Liseberg Group) is on stage now, using Liseberg's 103-year history as a starting point. He's exploring how leaders can navigate accelerating change - and how crisis drives not just reorientation, but positive momentum and lasting progress. The focus is on destination building and the experience economy.

Promises Kept - A Platform Built for More

Chris Micklethwaite (CPTO, VISIT) and Thibault Miclo (Head of AI, VISIT) are on stage now, walking through the product roadmap and how the platform has delivered on what was promised. The focus is on what's next - where the platform is headed and how AI is shaping the road ahead.

The Journey So Far - and Where We’re Heading Next

Richard Wiegmann (our CEO,) and Magnus Emilson (Founder and Chairman of the Board) have taken the stage. Right now they're walking us through the journey so far: how far VISIT has come and the milestones that got us here and what's next - the platform strategy and the vision shaping where we're heading. This is the bigger picture, live from the Summit stage!

We’re destined for more, and so is the industry

Day 1 of VISIT Summit 2026 is officially underway! Carl-Johan Holmén (VP GTM & Partners) is on stage kicking things off, joined by Kajsa Sahlin Süslü (Partner Director), Erica Broomelius (Head of Marketing & Brands), and Thibault Miclo (Head of AI). Right now we're diving into the macro trends shaping our industry, about partnership with VISIT, the new brand look of VISIT, and about AI and Agentic commerce. Day 1 is off to a flying start!

Registration and mingle at Universeum

And it's officially on - VISIT Summit 2026 has begun! The energy is already building on the pre-event in Universeum.