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Strandflickorna

On the edge of the Gullmarsfjorden in Lysekil, Sweden, Strandflickorna is a seaside hotel with a character all of its own. Spread across three beautifully restored turn-of-the-century villas and two modern seaside studios, the property offers private spa access and direct ladders into the fjord itself.

At the helm is Bettina Salesjö, co-founder and CEO, who has shaped the business over more than 30 years. From the beginning, Strandflickorna has stood for personal service, genuine charm, and a deep connection to its surroundings. As operations grew, the need for a more capable digital setup grew with it.

Strandflickorna

The Story Beforehand

Before switching to the VISIT Platform, the team was making do with a simpler booking system that did not cover everything they needed. “Before we switched, we were using a much simpler booking system,” says Bettina. “It didn’t include everything we needed, so we had to supplement with other programs.”

The result was added complexity and time lost to admin work that could have been spent with guests.

 

One Platform for the Whole Operation

VISIT’s All-in-One PMS (powered by VisBook) brought everything together under one roof. With modules covering bookings, restaurant management, table reservations and conference management, the team no longer needs to move between systems to manage the day.

“We found VISIT to be a very cost-effective solution, but more importantly, it was ahead of the curve compared to others,” says Bettina. “From the very beginning, the service and communication were outstanding.”

The practical difference is felt most clearly when a package is booked. “Now, when a package is booked, all the elements are automatically integrated,” says Front Desk Manager Gina Storm. “All we need to do is greet the guest with a smile.”

"We can now focus on welcoming our guests and inviting them to relax in our environment, instead of being stuck behind a computer."

Bettina Salesjö, CEO

Bringing Bookings Together

VISIT’s Internet Booking Engine (powered by BookVisit) added another layer of clarity to the operation. With multiple properties, tailored packages and bookings coming in from a range of channels, having everything feed into one place has made a real difference to how the team works.

“With the IBE, we’ve been able to consolidate everything under one roof,” says Gina. “OTA bookings, travel agency sales, direct bookings, they all feed into the same place.”

The ability to segment products by villa, guest type and experience has also helped Strandflickorna present its offering more clearly to prospective guests. “Instead of confusing guests with every package in one channel, we can target exactly the right guest with the right offer,” Gina explains.

The VISIT Platform also supports the hotel in encouraging guests to book directly. Features like price comparisons help nudge guests toward the Strandflickorna website, where they will often find better value than through third-party channels.

 

Less Admin, More Hospitality

The real value of the VISIT Platform is the time it gives back to the team. “The best thing is that the different parts talk to one another,” says Gina. “It saves us a huge amount of time every day.”

That time goes back into the guest experience, which is where Strandflickorna has always focused its energy. Integrated gift card functionality has been a welcome addition to the setup. “That was a real game changer for us,” Gina notes. “I don’t think anyone is happier than I am that it works so well.”

 

Built to Grow With You

For Bettina, the combined solution works precisely because it is flexible enough to suit properties of different sizes and at different stages of growth. “VISIT has a vision to be the market leader, whether you’re a small or large property,” she says. “You can start with the basic module, or scale up with spa, restaurant, and conference tools as your business grows.”

Her advice to other hoteliers considering the switch is straightforward: “Just do it.”