Background

When the family took over, they inherited a booking system that worked, but was increasingly getting in the way. Around 2 years, the decision was made to look for something better.

“We realised that our system was failing us,” says Petter. “We assessed the alternatives and after thorough interviews, we decided on VISIT” – in this case, the All-in-One PMS (powered by VisBook).

Ease of use was a significant factor. Many of the systems they looked at were, in Petter’s words, “written by programmers for programmers, highly technical and not intuitive for hotel staff.” This PMS felt different. Designed with the user in mind, it was something the team could actually get comfortable with quickly.

 

Getting Staff Up and Running, Faster

The difference in onboarding time has been one of the most practical improvements since making the switch. “With our previous system, training a new employee took three to four weeks. With VISIT’s PMS, it’s just three to four days,” Petter explains.

That is not just a number. It changes how the hotel can hire and how quickly new team members can contribute. Petter points to a recent example: “We recently hired a new receptionist on a trial basis, and by the third day, she was handling check-ins and booking requests on her own.”

The setup has also changed how booking management works across the team. Previously, reservations had to go through back-office staff, leaving receptionists limited to check-ins and check-outs. Now, everyone can handle bookings, making the team more flexible and better placed to respond to guests.

 

More Direct Bookings with VISIT’s Internet Booking Engine

Alongside the PMS, Mora Hotel implemented VISIT’s Internet Booking Engine to strengthen its direct booking capability. The results have been encouraging. “We’ve seen an increase in direct bookings,” says Petter. “The IBE provides more flexibility, a better overview, and better administration of rates and packages.”

Having both systems working together has reduced manual work and given the team a cleaner, more joined-up view of availability, pricing and reservations.

A Destination with a Distinctive Guest Mix

Mora Hotel welcomes a broad range of visitors, with a notable share coming from across Europe, particularly Germany, France and the UK. For Petter, that international dimension is an important part of the hotel’s year. “International guests help extend our tourist season. They don’t follow the Swedish industrial holidays, so we see different waves of visitors throughout the year.”

The recent opening of an airport in Sälen has added to that flow. While most visitors land in Sälen, many choose to explore the wider region by car, bringing more traffic to Mora as a result.

 

Vasaloppet: Where Local Pride Meets Operational Detail

One of the most significant events in Mora’s calendar is the Vasaloppet, Sweden’s most famous cross-country ski race and a major draw for both domestic and international visitors. Mora Hotel is an official partner of the event, and the team takes the responsibility seriously.

“We work closely with Vasaloppet to ensure guests get the best possible experience,” says Petter. For next year, the hotel is planning to have race bibs ready in rooms upon check-in and offer baggage pick-up services. VisBook’s reminder function helps the team coordinate those extra touches without things slipping through the cracks.

 

A Local Partner That Understands the Business

For Petter, one of the less obvious but genuinely valued aspects of working with VISIT is their Scandinavian roots. “Having a local support team makes a big difference,” he says.

It is the kind of thing that matters most when something needs resolving quickly, and it reflects a broader point about what Mora Hotel looks for in its partners: reliability, responsiveness, and a shared understanding of how hospitality actually works.

“I’ve already recommended VISIT’s PMS to industry colleagues, inviting them to try it out and talk to our staff. It’s easy to use, provides great oversight, and makes daily operations smoother.”