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Finnskogtoppen

Finnskogtoppen is a spa and wellness hotel in Norway built entirely around tranquillity, nature, and holistic experiences. As Therese Eriksson, Marketing & Revenue Manager, explains, it's a place where stillness, forest, and wellbeing are at the core - offering a complete experience that combines accommodation, spa, food, and activities so guests can truly unwind, far from the pace of everyday life.

Their concept is fundamentally built on packages, and their remote location makes Finnskogtoppen a destination in itself. Guests should be able to fully relax, without having to plan or make decisions during their stay - and the hotel's digital setup is designed to support exactly that.

Finnskogtoppen

Results at Glance

50%

Direct bookings online

100%

Increase in turnover

A Long-Term Partnership with VISIT

Finnskogtoppen has worked with VISIT for many years, having moved from manual bookings in binders to VISIT’s All-in-One PMS (powered by VisBook). This became their first PMS, and the hotel has been satisfied with it from the very beginning. When the PMS Spa Module was introduced, it became even more central to daily operations – giving the team a powerful, all-in-one tool for managing accommodation, spa scheduling, and more.

VISIT’s Internet Booking Engine (powered by BookVisit) was added to the setup in December 2022. As a hotel working almost exclusively with packages, Finnskogtoppen had previously experienced limitations in its online booking setup. When they were first introduced to VISIT’s IBE at a conference, Therese recalls they were “immediately both excited and fascinated” – and it turned out to be exactly the solution they had been hoping for.

 

One Platform – One Seamless Workflow

In daily operations, the VISIT Platform works together as a powerful and user-friendly combination. Therese describes the IBE as “a very user-friendly, easy-to-learn, and logical system,” while the PMS is “extremely broad and powerful.” The tight integration between the two means that packages, pricing, and add-ons are managed efficiently, with everything transferring seamlessly in between.

Together, they form the operational backbone of Finnskogtoppen – from front desk to spa floor.

"Together, the VISIT Platform contains everything we could have wanted and have significantly simplified our operations - from spa bookings to automated upselling."

Therese Eriksson, Marketing & Revenue Manager

Increased Online Bookings and Automated Upselling

Over the past few years, Finnskogtoppen has seen a clear shift in booking behaviour. Where online bookings once accounted for around 30% of reservations (with 70% handled manually), the share of private guests booking online has now surpassed 50%.

A key driver of this shift has been the ability to upsell treatments and add-ons directly through the booking flow. On an ordinary Friday, Finnskogtoppen can now have 5–10 bottles of sparkling wine pre-booked for rooms – without any active selling from the team. The same applies to late check-outs, cancellation insurance, and other add-ons, which now more or less sell themselves. This was simply not possible with their previous solution.

 

The Spa Module as the Hub of Daily Operations

The VISIT Spa Module plays a central role in the hotel’s day-to-day operations. Therese describes it as having “truly everything we want,” and since it became available for online booking via the IBE, she considers it absolutely invaluable.

Allowing guests to book treatments themselves, either as an add-on at the time of booking or later via a link in the welcome email – has saved significant time for reception and reduced the volume of emails and manual work around available time slots. The vast majority of guests now manage this entirely on their own.’

 

Real Operational Impact

The combined solution has had a measurable impact on staffing and efficiency. Guests can purchase gift cards, book rooms, standalone products, and treatments entirely online – freeing up the team for higher-value tasks. Today, just one person in reception handles bookings, phone calls, emails, and helpdesk tasks.

Therese is clear on what removing either system would mean for the business: the operational load would require hiring at least one additional full-time employee in reception.

As she concludes: “We are quite simply very satisfied with the solution.”