VISIT integrates Paytrail to eliminate payment friction, increase direct booking conversion, and deliver a stronger guest journey for hotels.
VISIT, the leading Nordic provider of mission-critical software for the hospitality and experience industry, is partnering with Paytrail to bring seamless payments into Hospitality Commerce (powered by BookVisit), Visit’s online booking engine module. The partnership brings Finland’s largest online payment service provider directly into the Hospitality Commerce booking flow, giving hotels access to the full range of payment methods their guests expect, and eliminating one of the most common causes of lost bookings: guests abandoning their reservation at checkout because their preferred payment method is not available.
Research shows that up to 22% of buyers abandon a shopping cart if their preferred payment method is not available. By embedding Paytrail into Hospitality Commerce, hotels can now offer online banking, cards, mobile payments, and Buy Now Pay Later options, all within a single, trusted checkout experience, ensuring no guest is lost at the final step of the booking journey.
A Broader Shift in the Industry
Hotels are actively working to increase direct bookings and reduce dependency on third-party channels, but success depends on more than just traffic and pricing. The booking experience itself, especially payments, plays a decisive role.
By embedding Paytrail directly into Hospitality Commerce, VISIT’s booking engine, hotels can offer a seamless, localized checkout experience within their own direct channel. Combined with Hospitality Commerce’s channel management and packaging capabilities, this creates a stronger foundation for not only driving demand but converting it, ultimately increasing both direct sales and revenue per guest.
“Payments are a critical part of the guest journey yet often overlooked. With Paytrail, we ensure that hotels in Finland can offer their guests the payment methods they expect, creating a smoother booking experience and supporting higher conversion rates. This is not just a payment integration; it’s a direct revenue optimization for hotels.”
Tuukka Häkkinen, Commercial Director, VISIT
“A great guest experience doesn’t stop at booking, it ends with a seamless payment. Together with VISIT, we enable hotels to offer a world-class payment experience tailored to Finnish customers, with comprehensive local payment methods in one agreement. Fast settlements, clear reporting, and easy onboarding help hospitality merchants stay focused on their guests.”
Johannes Kumpukoski, Sales Director, Paytrail
About VISIT
Founded in Gothenburg in 1999, VISIT is the Nordic region’s leading hospitality SaaS company. With more than 350 employees across eight countries and over 10,000 customers in 150 countries, the company provides an end-to-end hospitality tech platform for hotels, activity operators, ski resorts, and theme parks, giving them the tools to run efficiently, drive profitability, and create stays that guests genuinely remember.
About Paytrail
Founded in 2007, Paytrail is Finland’s largest online payment company, providing secure and reliable payment services for e-commerce businesses and apps. Paytrail is part of the Nets/Nexi Group and operates under a payment institution license granted by the Finnish Financial Supervisory Authority