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Ombergs Golf Resort

Situated in the heart of Sweden, between Stockholm, Gothenburg and Malmö, Ombergs Golf Resort is more than a place to play golf. With 95 double rooms, a first-class restaurant and modern conference facilities, it caters to individual travellers and large corporate groups alike.

"One of the biggest things that sets us apart is the high quality of our golf course," says Adam Hultqvist from the resort's booking department. "Beyond golf, we offer a complete package with a first-class restaurant, modern conference facilities, and a location that's hard to beat."

As the resort grew, the systems running behind the scenes needed to keep pace.

Ombergs Golf Resort

The Previous Setup

Before switching to the VISIT Platform, Ombergs Golf Resort was managing bookings manually and running separate systems for reception and restaurant operations. The friction was felt across the team.

“Our old system was slow and limited. It made our work harder than it needed to be,” Adam explains.

All guest reservations came in by phone or email, which placed a significant burden on the booking team. And with reception and restaurant operating on different platforms, coordination between departments was more complicated than it should have been.

 

The PMS: Bringing the Operation Together

With VISIT’s All-in-One PMS (powered by VisBook) in place, reception and restaurant management now sit within the same system. Features like the table reservation module are accessible from every computer running the PMS, which has simplified how staff work across departments.

“Now that everything is in the platform, we don’t have to switch between different platforms. It’s made our work much easier and more coordinated,” says Adam.

Having a single, joined-up view of the operation means the team can focus on the guest rather than on managing the tools around them.

"With VisBook, everything runs much smoother. It's quick, intuitive, and allows us to manage all our operations in one system."

Adam Hultqvist, Booking Department

VISIT Internet Booking Engine: Giving Guests a Better Way to Book

While the PMS addressed the internal side of the operation, Ombergs also needed a better experience for guests making reservations. The volume of emails and phone calls coming into the booking team was considerable, and much of it could have been handled more efficiently online.

“Before implementing VISIT’s IBE, we had an overwhelming number of emails and calls. Many of these could have been easily managed by the guests themselves via an online booking platform,” Adam explains. “We wanted to simplify things for both our guests and ourselves.”

Since implementation, more guests now choose to book online rather than calling or emailing, which has reduced the workload for the team and made the process faster for guests. The platform has also made it easier to present add-ons and upgrades in a way that guests can explore at their own pace, something that was harder to communicate effectively over the phone.

The synchronisation between the PMS and IBE, both part of the VISIT Platform, has been a practical advantage in its own right. According to Adam, it means they “have as little manual work as possible, since bookings, payments, refunds, and cancellations, amongst other things, are automatically synchronized.”

 

What Comes Next

Ombergs Golf Resort is continuing to look at ways to make the experience smoother for both guests and staff. Digital keys and more advanced guest communication tools are among the areas the team is currently exploring.

“We’re constantly looking at new solutions that can make things smoother for both guests and staff. Digital keys are something we’re considering for the future to make check-ins even more seamless,” says Adam.

With the VISIT Platform as the foundation, Ombergs Golf Resort has a setup that supports both where the resort is today and where it is heading.