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Jula Hotell

Jula Hotell is a growing hotel group with five distinctive destinations: Skara Konsthotell, Skara Stadshotell, Gyllene Uttern in Gränna, Gysinge Herrgård, and Skara Stadscamping. Each property reflects the character of its surroundings, whether art and culture, city life, historic charm, natural landscapes, or family-friendly leisure, while maintaining the same four-star standard of quality, hospitality, and community.

Together, these hotels tell different stories but share one promise: personal service, high standards, and memorable experiences for every guest.

Since switching to the VISIT Platform, Jula Hotell has seen measurable results across the business. Administration time has decreased by approximately 25%, direct bookings via their own website are up 15%, and total turnover has grown by around 10%.

Jula Hotell

Results at glance

25%

Decrease in administration time

15%

Increase in direct bookings

10%

Increase in total turnover

The Challenge: Fragmented Systems and Rising Costs

Before switching to the VISIT Platform, Jula Hotell’s operations were held back by a fragmented technology setup. As Jenny Moore, Sales Manager at Jula Hotell, explains, their previous system “required many separate add-ons and integrations to function as a complete system,” creating unnecessary complexity across the business.

The financial burden was equally significant. “Previously, we had to pay for several different systems, one for hotel, one for restaurant, one for conference and one for POS, which was both expensive and hard to manage.” What the group needed was a single, unified solution covering everything from booking to reporting, without the overhead of managing multiple platforms.

 

The Switch: Smooth Onboarding, Immediate Confidence

The move to PMS All-in-One (powered by VisBook) was straightforward from the start. Jenny describes the onboarding process as clear and well-supported, with staff gaining confidence quickly thanks to the system’s logical structure. “We were able to work fully after a short time without disrupting operations.”

Even when minor challenges arose during implementation, the VISIT team responded quickly. “It didn’t affect our operations, which shows how stable and reliable the system is even during the implementation phase.”

The pricing model has also proven to be a strong fit. With revenue-based pricing, Jenny notes it is “perfect for us as a seasonal business with big variations in occupancy over the year. It’s both cost-efficient and fair” – in contrast to the fixed multi-system costs they had previously carried.

"The VISIT Platform helps us deliver a more professional and coherent guest experience, while freeing up time for what matters most: taking care of our guests."

Jenny Moore, Sales Manager

One System, Every Department

Twelve months into using PMS All-in-One, the operational impact across Jula Hotell’s five properties is clear. With hotel, restaurant, conference and POS all integrated within the same platform, the group has eliminated departmental silos and significantly reduced the risk of errors.

“Administration time has decreased by around 20–25%,” says Jenny. “In reception and booking alone, we save several hours every week thanks to simpler booking handling, automated processes and clear reports.”

The benefits are especially pronounced for complex events. “It has made an enormous difference, especially for conferences, events and weddings, where administration time has been cut dramatically. When all information is gathered in one system, the risk of miscommunication between departments is reduced.”

Billing has also become more reliable. All charges from the restaurant, bar and other departments flow directly into the same system, ensuring everything is collected correctly on the guest’s bill. Jenny notes this “minimizes the risk of mistakes at checkout and contributes to a smoother and more professional experience for the guest.”

Staff have embraced the change too, particularly appreciating the booking calendar and the ease of managing add-ons, packages and pricing. “The information is automatically updated between departments, it minimizes the risk of misunderstandings and double work.”

 

Stronger Sales Through the VISIT Platform

The combination of PMS All-in-One with VISIT’s Internet Booking Engine (powered by BookVisit) has had a direct impact on revenue. Direct bookings have grown by around 15% since the group adopted both, an improvement Jenny highlights as benefiting not just profitability, but the quality of the guest relationship as well.

Package sales have grown significantly too. “The VISIT Platform makes it much easier to create, sell and market packages, especially on our own website. It allows us to work strategically and seasonally with our products.” This has contributed to a roughly 10% increase in total turnover, driven largely by higher revenue per guest through packaging.

For a group of destination hotels, this capability is central to the business. “Packaging is absolutely crucial for us, and thanks to the integration between our PMS and booking engine we can easily create, market and sell attractive packages directly online. It strengthens both our digital presence and our competitiveness in the market.”

 

A Partnership Built for Growth

For Jenny, the value of the switch goes beyond the numbers. “The VISIT Platform is modern, complete and user-friendly, that really saves time and simplifies everyday work. Most importantly, you get a partner who is engaged, attentive and develops the system together with its customers.”

Her advice to other hotel groups considering a similar move is straightforward: “Do it.”

She is particularly enthusiastic about the benefits for multi-department properties. “If a hotel works a lot with conferences or has several departments such as restaurant, bar or spa, it is especially valuable to have one complete system where all information is collected in one place. It’s an investment that quickly pays off – in efficiency, quality and guest satisfaction.”

For Jula Hotell, adopting the VISIT Platform was more than a system upgrade – it was a key step in their digital development, freeing up time and resource to focus on what matters most: their guests.