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success stories / Arctic Bath

Arctic Bath

Floating on the edge of the Lule River in the heart of Swedish Lapland, Arctic Bath is a destination that stays with you. Its striking architecture, inspired by the region's timber-floating history, sets the tone for what awaits inside: a world-class spa, fine dining, and carefully curated Nordic adventures ranging from husky sledding and ice fishing to baking traditional flatbread with local guides.

For many guests, Arctic Bath is a once-in-a-lifetime trip. Standards are high, expectations are higher, and the operation behind the scenes needs to match the experience being promised out front.

"We tailor every experience based on each guest's dreams," says Lisa Johansson, PR and Marketing Manager at Arctic Bath. "Luxury, to me, is exceeding expectations."

Arctic Bath

A Complex Operation in a Remote Setting

Arctic Bath works with more than 20 local partners to deliver its activity programme, and every guest stay involves careful coordination across accommodation, dining, spa and experiences. Managing all of that efficiently, from a remote location, requires systems that are both flexible and reliable.

VISIT’s All-in-One PMS (powered by VisBook) has been part of the operation since 2020, providing a central platform that brings accommodation, spa treatments, activities and restaurant bookings together in one place. “The system works well for our needs,” says Lisa. “We can book everything in one platform, and guests receive a single receipt covering accommodation, activities, transfers, and restaurant charges. It also allows us to track the statistics we need.”

VISIT’s Internet Booking Engine (powered by BookVisit) was introduced more recently to strengthen Arctic Bath’s direct booking capabilities, adding a more visual and user-friendly online reservation experience. “The IBE works more automatically, looks better, and is easier for us to manage, both in terms of updating availability and handling incoming reservations,” Lisa explains. “The channel manager is also a great feature, preventing overbookings and keeping everything connected in one place.”

 

Planning Made Easier, Guests Better Served

For a small and exclusive property, the ability to plan ahead makes a meaningful difference to the quality of each stay. The IBE’s pre-booking functionality has helped with exactly that.

“The fact that guests can pre-book dinners and lunches directly in the IBE helps us a lot with planning,” says Lisa. “We’ve also used this feature for themed weekends, and the add-ons feature is used by those guests who want to customize their stay.”

Gift cards have also become easier to manage. Arctic Bath has always sold them in volume, but moving the process online through VISIT’s gift card module has reduced administration and made the experience more accessible for customers. “It means less administration for us and better accessibility for the customer. Plus, it’s easy to track and redeem them,” Lisa notes.

"We can book everything in one platform, and guests receive a single receipt covering accommodation, activities, transfers, and restaurant charges."

Lisa Johansson, PR and Marketing Manager

Open for Guests Around the Clock

Arctic Bath welcomes travellers from across the world, which means booking enquiries do not stop when the reservation office closes. The 24/7 availability made possible by the VISIT Platform means Arctic Bath can serve guests in different time zones without placing additional demands on the team.

“The IBE allows guests to book even when our reservation office is closed,” Lisa explains. “Since we work with travelers from all over the world, different time zones mean people want service at different hours. Through the IBE, they can check availability and guarantee their room at any time of day.”

Once a booking is confirmed, the team follows up personally to tailor the stay, keeping the process both efficient and genuinely guest-focused.

 

Supporting a Remote Team

One of the less obvious advantages of the setup is what it makes possible for the people running it. Arctic Bath’s sales and booking team works remotely, and the flexibility of the VISIT Platform is central to making that work.

“Our entire sales and booking team work remotely. That’s something we can do because we have such a flexible system,” says Lisa. “We can collaborate seamlessly despite the physical distance from our colleagues on-site, and we can step in at any time if a booking needs attention.”

The fully digital booking process has also aligned well with Arctic Bath’s commitment to sustainability. “Sustainability is one of our core values, so the fact that everything between us and the guest happens digitally is extra valuable,” Lisa notes.

 

Looking Ahead

Arctic Bath is in the early stages of planning a new facility for small, high-end conferences, yoga retreats and similar gatherings. When it opens, it will be integrated into the existing operation.

“It’s a bit different from what we do today, but based on my experience, I’m confident it will work seamlessly,” Lisa shares.

For a destination built on personalised, high-end experiences, having systems that keep pace with that ambition matters. The VISIT Platform has given Arctic Bath a foundation that supports the operation today and has room to grow with it.